Lion Insurance Company S.C a prominent composite insurance provider announced the launch of Ethiopia\'s First Digital Meter Taxi Trip basedPersonal Accident Insurance Cover; targeting Meter Taxi transport service providers and their passengers.
Lion Insurance Company S.C having Innovation, Yielding Partnership and Protection as its core values have, managed to come up with new approach of selling Trip based Personal Accident Cover in collaboration with the Little Ride hailing company, known as Little App Ethiopia.
Lion Insurance Share Company and Little Ethiopia have been working tirelessly and collaboratively to redefine the way Personal Accident Insurance cover is being offered to the target market. The insurance cover bundled with Little Ride transport service \"Little App Ethiopia\" which we launch today is the first digital Meter Taxi Trip based Personal Accident Insurance cover in Ethiopia. The successful launching of the product signifies the company\'s commitment to yielding partnership and product differentiation.
The insurance policy provides financial compensation for Death, Disability, cost for medical treatment and ambulance service, as a result of incidents causing accidental personal injury.
The way the cover is provided is a show case about availing meaningful financial protection at an affordable price and with convenience to the Little Ride operators and their passengers. Just a single click on mobile APP, to select insurance at the start of a journey, helps drivers and passengers of the Little Ride (Little App Ethiopia) to enjoy up to Birr1,000,000.00 (One Million Birr) personal Accident Insurance cover, per trip.
We know this is just the beginning and we need to work more to expand it further to create more inclusivity and ensure sustainability.
As there are large number of Meter Taxi (commonly known as Ride) service providers and significant number of service users; the convenience, affordability and accessibility thus created will be quite instrumental in promoting financial inclusion.
Apart\' from promoting financial inclusion, such approaches are also helpful in shaping the market competition through customer segmentation and product differentiation. Participants of the Launching program are provided with the relevant information about the Trip based Personal Accident Insurance Cover including live demonstrations and insights from the development team; about the features that makes it new and truly exceptional.
As we unveil the First Digital Meter Taxi Trip basedPersonal Accident Cover, let us celebrate the spirit of innovation and partnership in pursuit of the endless possibilities that lie ahead.
We believe that the insurance cover we launch today will not only meet but exceed your expectations, because of its value in terms of financial protection, affordability and convenience. we are excited to embark on this journey together.
